Rusty Eveland

"Why Shopping Carts?"

Wobblewheel is a small, award-winning studio that has introduced a new type of animated character to the world. The concentration at Wobblewheel is on stray shopping carts as characters and how they exist and interact with each other in a world without humans. One of the most fascinating aspects of animation is giving life to inanimate objects, so having the carts act and convey emotions is an exciting challenge. Shooting on location in and around Philly creates a desolate, surreal, but somehow familiar world where only carts exist. While sound effects and sometimes human-like noises are used, there’s no dialogue. All characters at Wobblewheel identify as agender, so they are able to flirt, play, love, fight, chase, explore, and communicate without any assumptions. Stray carts are symbols of overconsumption, negligence, and often homelessness, so the idea is to take those negative associations and flip it into something light and positive. This way, they also represent freedom and free thinkers who aren't afraid to step (or roll) out of the boundaries they're confined to. While the concept carries deep socio-political undertones, it's an escapist idea, meant to be a break from reality, and suggest a way to look at the world a little differently.

Rusty Eveland, shopping cart animation, philadelphia animation
Wobblewheel Studio, Rusty Eveland, shopping cart animation, philadelphia animation
Rusty Eveland, shopping cart animation, philadelphia animation
Rusty Eveland, philadelphia animation, shopping cart animation, wobblewheel studio

Rusty (that's me) has a BFA in Animation from The University of the Arts. I'm a working artist and independent animator out of Philly. While I don't work with a steady team, I do have the honor of bringing in gifted people from all backgrounds for each individual project. Read on to find out a little about who they are and how they've helped out.

Wobblewheel Studio, Rusty Eveland, shopping cart animation, philadelphia animation
haley monson, wobblewheel studio, rusty eveland, philadelphia animation, shopping cart animation
Haley Monson
haley monsoon, rusty eveland, wobblewheel studio, shopping cart animation, philadelphia animation

In her own words, "I enjoy creating content that utilizes animation to explore real world environments, aesthetics, and characters". This couldn't be more true. It's also true about the hand sanitizer. Haley's independent spirit and work ethic proved invaluable in the production of both "Bouncer" and "beat", and she also made idea and story contributions to "Mate".

jaz malone, wobblewheel studio, philadelphia animation, shopping cart animation
Wobblewheel Studio, Rusty Eveland, shopping cart animation, philadelphia animation
rusty eveland,jaz malone, wobblewheel studio, philadelphia animation

"After being attacked by a billy goat at a young age, Janelle decided that leaving her Detroit, MI, home was for the best. She moved to Philadelphia, PA, where she currently works as a sequential artist and arts instructor. Her inspiration falls between 'what happened' and 'what could have happened'. She has yet to be attacked by another goat."

Wobblewheel Studio, Rusty Eveland, shopping cart animation, philadelphia animation
Rusty Eveland Swissbeatbox Wobblewheel
swissbeatbox.com, swiss beatbox, rusty eveland, shopping cart animation, wobblewheel
swissbeatbox.com, swiss beatbox, rusty eveland, shopping cart animation, wobblewheel

Swissbeatbox.com is the world's largest beatbox platform. They kindly allowed access to archived beatbox battles for the audio tracks on "beat". Audio was edited and rearranged from artists Markooz and SIDFX.

Wobblewheel Studio, Rusty Eveland, shopping cart animation, philadelphia animation
amberella, amberellaxo, amberella philly, rusty eveland, wobblewheel studio

"Amberella is a Philadelphia and Los Angeles based mixed media and street artist. Most of her work is conceptual and often comments on popular culture, body image, social justices, mental health care, the importance of self care, or love and relationships." - amberellaxo.com

Amberella's hearts are used as sort of title cards in the short film "Mate"!

Wobblewheel Studio, Rusty Eveland, shopping cart animation, philadelphia animation
nicole nikolich, lace in the moon, rusty eveland, wobblewheel studio, philadelphia animation

​​From laceinthemoon.com: "I am a Philly-based installation artist specializing in all things crochet. I create permanent and temporary yarn wonderlands by taking your average strand of yarn and turning it into a showstopping experience for your event, business, or backyard."

We used an installation at 7th & Lombard for a scene in "Mate"!

Wobblewheel Studio, Rusty Eveland, shopping cart animation, philadelphia animation
Rusty Eveland, wobblewheel studio, philadelphia animation, shopping cart animation

If you mess with me or my crew, you'll get shot in the face ...I'm just kidding...

 

...probably the leg or shoulder.

wobblewheel studio, shopping cart animation, philadelphia animation
Wobblewheel Studio, Rusty Eveland, shopping cart animation, philadelphia animation

James is a childhood friend from Newark, DE, and is sort of a quiet creative powerhouse. His talent for music would rival any classically trained musician. His talent for singing would not. James helped out with camera on the installation loop "You're It!" and is an excellent idea man as concepts begin to evolve.

Wobblewheel
Wobblewheel Studio, Rusty Eveland, shopping cart animation, philadelphia animation

Dylan is a long-time good friend, critic, and unconditional supporter. He is often the voice of reason when my ambition gets carried away and always offers an intelligent, objective critique. Dylan has been a restaurant manager in Austin, Las Vegas, Disney Springs, and is currently back east in Washington, D.C.

Rusty eveland, wobblewheel studio, philadelphia animation, shopping cart animation
Wobblewheel Studio, Rusty Eveland, shopping cart animation, philadelphia animation

Dom was a best friend that may not have always understood what I was doing, but would drop everything to help out. He was also very reliable for some potential misdemeanors. Dom helped me shoot my first short "Everything Must Go!". Although he's no longer here to see what became of it, I know that he'd approve.

Rusty Eveland, Wobblewheel
Wobblewheel Studio, Rusty Eveland, shopping cart animation, philadelphia animation

Basket is a mini cart and a major pain in the ass. It does not think. It does not care. It also keeps sneaking on here and changing its description to "co-creator". This is absolutely not true.

If you’re interested in more info about paid opportunities, contributions to story or character ideas, or would like to collab in any way, send an email to:  wobblewheelstudio@gmail.com